Here are a few things to consider beyond what you want to say on your blog – I could stand to pay attention to these things as well 🙂
1. Posting Regularly
It’s a good idea to post on a regular basis and even schedule your posts so they go up at the same time each day or each week. This will inspire loyalty amoung your readers because they will get used to seeing your posts and even look forward to them. Another plus to this is that Google will start to recognize that you post at a certain time and you will get indexed faster if you post regularly.
2. Post length
I’d say you’d be doing yourself a favor by being brief, but keeping to a minimum word count of around 250 would be a good target as well. That’s enough for you to get your point across but not so much that it’ll only get skimmed.
Try and think about your keywords and imbed them into your content. This is just good communication skill as well as good SEO – you want your posts to come up high on Google if someone searches for what you are talking about.
It’s a good idea to promote your blog via facebook, twitter, social bookmarking sites etc etc. Don’t spam people, but it’s perfectly reasonable to post in your status on facebook every once in a while that you have a new blog post and provide a link.
I’ll talk more about promotion and building an audience in a future post, but that should give you something to think about for a few days. Thanks for reading!